For the Indiana Agriculture Nutrient Alliance (IANA), I designed a series of Google display ads to drive engagement and position IANA as a trusted resource for Indiana farmers. Using existing photography assets and a bold, attention-grabbing headline — “Don’t spend your money in someone else’s field” — the campaign created an immediate link between [...]

As a 10-year 4-H alum myself, it's a pleasure to work for an organization that has made such a positive impact in my life. These examples are some early work we began in late 2019 to update the Indiana 4-H Foundation's email messaging campaign. The main point of contact is a monthly newsletter to supporters, [...]

For District Tap’s downtown Indianapolis location, I developed Instagram content that connects the brand’s energetic personality to its proximity to major sports and entertainment venues. Working closely with the in-house marketing team, I led concept development, copywriting, and design to spotlight event-driven promotions — from Pacers game nights to the final US stop of [...]

The District Tap's brand personality is casual upscale, with some confidence and humor thrown in for good measure. Their tagline sets the tone perfectly - 60 Beers on Tap and Damn Good Food. When they began airing spots on Indy's 1070 The Fan, I saw an opportunity to speak to the sports audience and [...]