For the Indiana Agriculture Nutrient Alliance (IANA), I designed a series of Google display ads to drive engagement and position IANA as a trusted resource for Indiana farmers. Using existing photography assets and a bold, attention-grabbing headline — “Don’t spend your money in someone else’s field” — the campaign created an immediate link between [...]

As a 10-year 4-H alum myself, it's a pleasure to work for an organization that has made such a positive impact in my life. These examples are some early work we began in late 2019 to update the Indiana 4-H Foundation's email messaging campaign. The main point of contact is a monthly newsletter to supporters, [...]

Effective promotional videos don't have to break the budget. Case in point - this motion graphics video for Visa is a high-energy way to promote awareness of Uplift, Visa's employee recognition program. The spot leaned in on core brand visuals and up-tempo music to grab attention.

To promote excitement around the upcoming Workday Rising company event, we worked with our client team to take short, informal interview clips and edit them together into a fun, engaging and on-brand video for use on internal comms platforms.

The Ag Policy Forum chronicles the issues and political players that affect farmers. The 2018 event included breakout sessions and a panel discussion. We promoted the event through direct mail, posters and table cards.

The annual FFA Foundation Board Book is a who's who publication, listing esteemed members of the Foundation's Board of Trustees, Sponsors' Board, Individual Giving Council as well as honoring members who have served in the past. The finished publication was a saddle-stitched bifold brochure.

The FFA Foundation heads up several important initiatives aimed at securing a path for youth interested in pursuing a career in agriculture. One of the ways they do this is through the Give the Gift of Blue program, where iconic blue FFA member jackets are paid for with Foundation dollars and gifted to FFA [...]

The force behind KRF PR - Kenda Resler-Friend, is an amazing communicator, a master-level networker and a PR pro with years of effective work in the ag sector. When Kenda told me that she was was starting her own PR practice, I jumped at the chance to help her develop a letterhead package that [...]

American Greetings approached me to redesign one of their Father's Day cards that had historically done well, but was in need of a design update. AG's Art Director provided specific parameters for the copy and punctuation, the rest was left to me to see what I'd come up with. Check back after Father's Day [...]

The District Tap's menu is somewhat of a workhorse. Not only do we have listings for all of their "Damn Good Food" offerings, but we've also managed to fit in daily specials, contact information for Catering and Events...and even a small tribute to the proprietor's French bulldog.