For the Indiana Agriculture Nutrient Alliance (IANA), I designed a series of Google display ads to drive engagement and position IANA as a trusted resource for Indiana farmers. Using existing photography assets and a bold, attention-grabbing headline — “Don’t spend your money in someone else’s field” — the campaign created an immediate link between [...]

The Ag Policy Forum chronicles the issues and political players that affect farmers. The 2018 event included breakout sessions and a panel discussion. We promoted the event through direct mail, posters and table cards.

The annual FFA Foundation Board Book is a who's who publication, listing esteemed members of the Foundation's Board of Trustees, Sponsors' Board, Individual Giving Council as well as honoring members who have served in the past. The finished publication was a saddle-stitched bifold brochure.

The FFA Foundation heads up several important initiatives aimed at securing a path for youth interested in pursuing a career in agriculture. One of the ways they do this is through the Give the Gift of Blue program, where iconic blue FFA member jackets are paid for with Foundation dollars and gifted to FFA [...]

The force behind KRF PR - Kenda Resler-Friend, is an amazing communicator, a master-level networker and a PR pro with years of effective work in the ag sector. When Kenda told me that she was was starting her own PR practice, I jumped at the chance to help her develop a letterhead package that [...]

American Greetings approached me to redesign one of their Father's Day cards that had historically done well, but was in need of a design update. AG's Art Director provided specific parameters for the copy and punctuation, the rest was left to me to see what I'd come up with. Check back after Father's Day [...]

The District Tap's menu is somewhat of a workhorse. Not only do we have listings for all of their "Damn Good Food" offerings, but we've also managed to fit in daily specials, contact information for Catering and Events...and even a small tribute to the proprietor's French bulldog.

Every summer, just in time for prime farm market shopping, Edible Indy magazine publishes their annual Farm Market Guide. It's a handy tri-fold insert serving as a comprehensive overview of farm markets and specialty producers in Central Indiana. An avid foodie myself, I've been honored to have designed each one since the insert's inception [...]

Fresh off of a Saturday morning photoshoot before the lunch crowd arrived, it was time to put some of that great visual content to work. One of the initiatives was to promote the Taproom's lunch special. We followed the well-worn, casual broken-in feel of Upland's packaging at the time combined with the promotion details [...]

For District Tap’s downtown Indianapolis location, I developed Instagram content that connects the brand’s energetic personality to its proximity to major sports and entertainment venues. Working closely with the in-house marketing team, I led concept development, copywriting, and design to spotlight event-driven promotions — from Pacers game nights to the final US stop of [...]