These are a few of the great shots I captured for Upland Brewing's Carmel Tap House. The primary goal was to shoot their great looking lunch menu items. I also wanted to photograph some of the visual texture of the establishment to use for their print ad series. The wood textures, the corrugated metal, [...]

Fresh off of a Saturday morning photoshoot before the lunch crowd arrived, it was time to put some of that great visual content to work. One of the initiatives was to promote the Taproom's lunch special. We followed the well-worn, casual broken-in feel of Upland's packaging at the time combined with the promotion details [...]