Project Description
For the Indiana Agriculture Nutrient Alliance (IANA), I designed a series of Google display ads to drive engagement and position IANA as a trusted resource for Indiana farmers. Using existing photography assets and a bold, attention-grabbing headline — “Don’t spend your money in someone else’s field” — the campaign created an immediate link between economic impact and the organization’s mission to support local growers.
The clean, direct design and consistent use of IANA branding ensured recognition across a range of ad sizes, reinforcing both credibility and awareness while guiding farmers toward IANA’s online resources.