Instagram marketing – The District Tap

For District Tap’s downtown Indianapolis location, I developed Instagram content that connects the brand’s energetic personality to its proximity to major sports and entertainment venues. Working closely with the in-house marketing team, I led concept development, copywriting, and design to spotlight event-driven promotions — from Pacers game nights to the final US stop of Taylor Swift’s Eras Tour — alongside frequent diner cards and seasonal specials. Each post reinforced The District Tap’s fun, irreverent tone and emphasized its signature mix of craft beer and elevated pub fare.

These efforts helped turn high-traffic downtown events into packed-house nights, with Instagram continuing to serve as a key driver of brand awareness and community engagement.