University of Southern California – Culture Journey Map

As part of our efforts at Blue Beyond to support the development and design of USC’s comprehensive Culture Report, I helped develop visual communication assets to tell the story of that journey. One such asset is the Culture Journey Map. This infographic is centered in a modern, isometric approach while never losing sight of the importance of highlighting people and their interactions that made progress possible. With skillful use of brand color and thoughtfully composed scenes, USC’s story of overcoming adversity through intentional engagement shines through.