Effective promotional videos don't have to break the budget. Case in point - this motion graphics video for Visa is a high-energy way to promote awareness of Uplift, Visa's employee recognition program. The spot leaned in on core brand visuals and up-tempo music to grab attention.

Objective: Autodesk wanted to introduce employees to the updated AI Playbook—a resource designed to help teams assess AI/ML opportunities, follow best practices, and apply governance standards. Approach: I developed a fully animated explainer video in a conversational, story-driven style that demonstrated how the playbook works in real project scenarios. My responsibilities included [...]

Organization charts are an important tool for conveying often complex systems in an accurate and compelling way. This example illustrates an arts and culture organization and how their mission statement is at the center of their efforts, surrounded by 3 levels of operation that are distinct yet working in concert to realize their intended [...]

The Ag Policy Forum chronicles the issues and political players that affect farmers. The 2018 event included breakout sessions and a panel discussion. We promoted the event through direct mail, posters and table cards.

Translated program data and participant insights into a clear, visually engaging narrative that communicates the mission and measurable impact of the New Century Farmer program.

The annual FFA Foundation Board Book is a who's who publication, listing esteemed members of the Foundation's Board of Trustees, Sponsors' Board, Individual Giving Council as well as honoring members who have served in the past. The finished publication was a saddle-stitched bifold brochure.

Utilitarian projects are no less important than those with video shoots and mega budgets. Take for instance the map for the annual FFA Convention, held annually in the Indiana Convention Center in downtown Indianapolis. If you've never visited the facility, it's expansive. A clean layout that is easy to use for attendees was the end [...]

The FFA Foundation heads up several important initiatives aimed at securing a path for youth interested in pursuing a career in agriculture. One of the ways they do this is through the Give the Gift of Blue program, where iconic blue FFA member jackets are paid for with Foundation dollars and gifted to FFA [...]

The force behind KRF PR - Kenda Resler-Friend, is an amazing communicator, a master-level networker and a PR pro with years of effective work in the ag sector. When Kenda told me that she was was starting her own PR practice, I jumped at the chance to help her develop a letterhead package that [...]

American Greetings approached me to redesign one of their Father's Day cards that had historically done well, but was in need of a design update. AG's Art Director provided specific parameters for the copy and punctuation, the rest was left to me to see what I'd come up with. Check back after Father's Day [...]