Effective promotional videos don't have to break the budget. Case in point - this motion graphics video for Visa is a high-energy way to promote awareness of Uplift, Visa's employee recognition program. The spot leaned in on core brand visuals and up-tempo music to grab attention.

To promote excitement around the upcoming Workday Rising company event, we worked with our client team to take short, informal interview clips and edit them together into a fun, engaging and on-brand video for use on internal comms platforms.

Objective: Autodesk wanted to introduce employees to the updated AI Playbook—a resource designed to help teams assess AI/ML opportunities, follow best practices, and apply governance standards. Approach: I developed a fully animated explainer video in a conversational, story-driven style that demonstrated how the playbook works in real project scenarios. My responsibilities included [...]

Mergers and acquisitions are crucial to Autodesk's growth strategy. Our role in that process is to facilitate a smooth transition to Autodesk culture, benefits and processes. One way we helped welcome newly acquired companies is through an interactive onboarding guide. The streamlined guide came in at 12 pages, but contained easily twice that amount [...]

Organization charts are an important tool for conveying often complex systems in an accurate and compelling way. This example illustrates an arts and culture organization and how their mission statement is at the center of their efforts, surrounded by 3 levels of operation that are distinct yet working in concert to realize their intended [...]

Translated program data and participant insights into a clear, visually engaging narrative that communicates the mission and measurable impact of the New Century Farmer program.

Utilitarian projects are no less important than those with video shoots and mega budgets. Take for instance the map for the annual FFA Convention, held annually in the Indiana Convention Center in downtown Indianapolis. If you've never visited the facility, it's expansive. A clean layout that is easy to use for attendees was the end [...]

The FFA Foundation heads up several important initiatives aimed at securing a path for youth interested in pursuing a career in agriculture. One of the ways they do this is through the Give the Gift of Blue program, where iconic blue FFA member jackets are paid for with Foundation dollars and gifted to FFA [...]

These roll up banners were designed for display at the annual FFA Convention in Indianapolis. In three banners, we were able to meaningfully highlight contributions that these two men had made through legislation to pave the way for today's FFA.

The force behind KRF PR - Kenda Resler-Friend, is an amazing communicator, a master-level networker and a PR pro with years of effective work in the ag sector. When Kenda told me that she was was starting her own PR practice, I jumped at the chance to help her develop a letterhead package that [...]