For the Indiana Agriculture Nutrient Alliance (IANA), I designed a series of Google display ads to drive engagement and position IANA as a trusted resource for Indiana farmers. Using existing photography assets and a bold, attention-grabbing headline — “Don’t spend your money in someone else’s field” — the campaign created an immediate link between [...]

Developed a structured infographic to communicate an organizational model and its interconnected functions. The content required clearly illustrating relationships between multiple operational layers while maintaining a central focus on mission and purpose. I translated this system into a clear visual hierarchy, using layout and form to guide interpretation and show how distinct components work [...]

Effective promotional videos don't have to break the budget. Case in point - this motion graphics video for Visa is a high-energy way to promote awareness of Uplift, Visa's employee recognition program. The spot leaned in on core brand visuals and up-tempo music to grab attention.

To promote excitement around the upcoming Workday Rising company event, we worked with our client team to take short, informal interview clips and edit them together into a fun, engaging and on-brand video for use on internal comms platforms.

Developed a scalable visual identity for Visa University’s Learning Accelerator, translating a professional development initiative into a cohesive brand system across digital, environmental, and experiential touchpoints. The work supported awareness, engagement, and consistent program adoption across the organization.

Mergers and acquisitions are crucial to Autodesk's growth strategy. Our role in that process is to facilitate a smooth transition to Autodesk culture, benefits and processes. One way we helped welcome newly acquired companies is through an interactive onboarding guide. The streamlined guide came in at 12 pages, but contained easily twice that amount [...]

As part of our efforts at Blue Beyond to support the development and design of USC's comprehensive Culture Report, I helped develop visual communication assets to tell the story of that journey. One such asset is the Culture Journey Map. This infographic is centered in a modern, isometric approach while never losing sight of [...]

For District Tap’s downtown Indianapolis location, I developed Instagram content that connects the brand’s energetic personality to its proximity to major sports and entertainment venues. Working closely with the in-house marketing team, I led concept development, copywriting, and design to spotlight event-driven promotions — from Pacers game nights to the final US stop of [...]

The vibrant culture at Blue Beyond Consulting is very much a reflection of who we are and how we show up for each other, and for our clients. Nurturing Blue Beyond's culture through thoughtful visual communications around learning, benefits and networking is one of the "red threads" running through the company, helping bind everyone [...]